In the aftermath of Nintendo's unveiling the controller for their revolutionary new system, several well-known western publishers have apparently had a change of heart about supporting Nintendo.

"What we're seeing from this controller is the same thing we saw with Nintendo DS," said Chuck Huebner, Head of Worldwide Studios, Activision, Inc. "It's a system that's designed with an eye on enticing new players to the video game industry, and that's something we firmly support."

John Schappert, Sr. Vice President and General Manager of EA Games Canada says, "Game control is essential – it's the area where perhaps the most game-play improvement can be made. While our portfolio represents a full array of titles across all genres, I think our sports titles might be the first to immediately take advantage of what this novel 'freehand' type of control has to offer."

"Nintendo has long been a trailblazer, and this controller design reinforces that reputation," said Brian Farrell, president and CEO of THQ. "We enthusiastically support Nintendo's next console because we believe their approach of continual innovation is very much in line with our own strategy of creating unique and innovative games for the next generation of hardware."

"We were among the first publishers to see the control design in action," said Serge Hascoet, Chief Creative Officer of Ubisoft. "We're excited about the new controller and are looking forward to taking advantage of its innovative aspects."